“If you want to live a life of passion and excellence as you age, this is your blueprint”
—Tony Robbins, #1 New York Times, bestseller, entrepreneur, and peak performance strategist

“Easy to follow and highly informative. Your New Prime is a groundbreaking program for better health for all men as they age.”
—ALEJANDRO JUNGER, M.D., New York Times bestselling author of Clean and Clean Eats

“Craig Cooper offers up great information to men who are looking to maximize their potential at any age. He has a passion for helping men be their best in all facets of life.”
—LAIRD HAMILTON, big wave surfer, world-renowned water man, and New York Times bestselling author of Force of Nature: Mind, Body, Soul, and, of Course, Surfing

“The challenges for men that Cooper addresses are real—and his solutions are too. In Your New Prime, he’s not just relabeling an experience, but offering a new vision of health, and powerful ways to follow it.”
—RANDALL WALLACE, bestselling author of Living the Braveheart Life and director, producer, and Oscar-nominated screenwriter of Braveheart, Secretariat, and Pearl Harbor

“Cooper has done a spectacular job putting together concise and easy-to- incorporate information for being your very best at any age. So whether you are figuring out how to get started or how to continue to get the most out of each year, Your New Prime is an essential men’s health manual.”
—GABRIELLE REECE, creator of HighX Training and bestselling author of Big Girl in the Middle and My Foot Is Too Big for the Glass Slipper

“Finally, someone speaking the truth about men’s health. Your New Prime is a practical, straightforward guide to what works and what doesn’t. Craig reduces the facts and studies into easy-to-follow, everyday tools, so you can kick ass and have the best life ever—regardless of age. Every man should read this!”
—DARIN OLIEN, superfood hunter and author of SuperLife

“A practical guide to peak performance as you age. Buy this book and get ready to live again!”
—SCOTT FLANDERS, CEO, Playboy Enterprises

“Craig Cooper is a remarkable athlete and businessman who has a down-to-earth message for middle-aged men: Don’t succumb to a sedentary existence.”
– LOU SCHULER, Multi-Award Winning Journalist, Contributing Editor to Men’s Health magazine, and Author of Strong, New Rules of Lifting, and The Lean Muscle Diet