For the last 15 years Craig Cooper has fixated on one life-changing question:

“How do I continue to perform at my peak as I age?”

In his savvy and down-to-earth manual, Craig Cooper teaches men forty and up—or, as he calls them, “New Primers”—how to unleash their potential to be healthier, stronger, happier, more energetic, and more sexually satisfied as they age.

Based on the latest scientific research and Craig’s personal experience warding off diabetes, preventing cancer, and naturally increasing his own testosterone by 36%, this invaluable handbook covers a wide range of essential topics such as supercharging your sexual health, preserving your mental health, maximizing your nutrition, and achieving peak physical fitness.

Practical, honest, and vitally informative, Your New Prime details a lifelong strategy for maximum health—and will help any man perform at his best, no matter what his age.